marketing strategy

5 Ways You Can Pivot Your Business as the COVID-19 Pandemic Continues


Practically every business has been negatively impacted by the ongoing pandemic, whether it’s declining sales, logistical hurdles, or staffing issues. There are numerous government initiatives to help businesses tackle these problems and survive the economic impact of COVID, but what if it’s your actual product that needs tweaking, the way you promote your business, or the method in which your customer is able to acquire your product? For some industries the answers are more obvious. Restaurants are offering delivery rather than dine-in.