What We Do

Process-Focused Marketing Strategy
Process-Focused Marketing Strategy

We have an uncommon approach to marketing. Any marketing strategy needs to be fully integrated into the organization, not simply tacked on. That is why we take the time to fully understand your company processes, your objectives, and your unique selling point. We aim for full buy-in from your employees so that our solutions become a cohesive part of your organization. We’ll uncover the heart of your company and reveal where the marketable strengths lie.

Marketing Automation
Marketing Automation

Track customers even before you know their name. SharpSpring marketing automation tells you where your website visitors are coming from, and how they interact with your content. Powerful automation rules send your prospects dynamic content or targeted emails based on their interests and behavior. Put an end to untargeted email blasts and start conversations that lead to conversions.

Web Design
Website Design

Differentiate your uncommon brand with a website that reflects your company’s brilliant uniqueness. We ensure that every page renders perfectly on any type of device screen - deskop, laptop, tablet and mobile phone. Your content is optimized for the keywords that Google and other search engines scan, which ultimately determines your search rankings. We’ll make your site look dynamic and polished, with photos of your products throughout, a clean design, and clear calls to action to encourage the user to call or fill out a contact form.

SEO
Search Engine Optimization (SEO)

Getting to the top of Google search results allows your company to benefit from qualified traffic to your website, without the lead acquistion costs. Every single company in the world should have an ongoing SEO strategy. Our search engine experts will help you craft and execute a campaign tailored to the key phrases your target customers are searching. Content is king in the modern world, so we’ll build keyword-rich copy and optimize your site’s structure for search engine indexing. Link building is the other key ingredient to SEO - the more links to your site from authoritative websites, the higher your rankings.

Whole Company Efficiency
Whole Company Efficiency

At The Uncommon Ground we have decades of combined experience managing internal company projects such as ERP software implementations/integrations, company acquistions, full sales marketing roll-outs, and process overhauls. We have technological solutions to the obstacles companies face when managing these large projects, full inter-departmental solutions that many of our customers are already taking advantage of. Improve your whole company’s health, efficiency, and communication.

Sales Process
Sales Process Consulting

Full analysis of your process from the time of lead acquisition to order fulfillment, through to customer satisfaction. We will spend time with your leaders and understand what you do and why you do it. By interviewing senior leadership, shadowing departments and asking questions, we’ll uncover the where your company may be wasting resources, where automation can be used to make your sales process more efficient, and where your sales team needs skill building. We offer solutions to these every day hurdles in your company.

 

Video Production
Video Production

Short video clips have become one of the most effective ways of engaging a target audience in an age of ever-decreasing attention spans. You have seconds to capture a user’s attention on social media, but we are seeing huge rise across all industries of leads and sales generated through video platforms such as YouTube, Instagram and Facebook. We have the expertise to produce professional videos that drive profit for your company. 

Branded Apparel
Branded Apparel

Take your uncommon brand to the next level with quality apparel and accessories that reflect your company. Providing you with fast service and a wide array of merchandise, we’ll help you select the right branded products for your employees and customers.

Web Hosting
Web Hosting

Your website visitors demand instantaneous page loads and responsiveness as they nagivate through your site. You want a secure site to keep out intruders, and one that is both stable and scaleable for your ever-growing business needs. Our hosting delivers all of the above, and we have an online store through which you can purchase hosting directly, as well as domain names and other web products. Alternatively you can contact us and we’ll set you up with the ideal hosting package for your company.